e number two children’s biscuit brand after one year on the shelves, is coming to the convenience channel in a new 30g format for on-the-go snacking.Barny is a bear-shaped sponge snack with a chocolate hidden centre.
Carefully baked with ingredients including wheat flour, milk, chocolate and eggs, the product contains no artificial colours or preservatives.
The new pack is a convenient, individually wrapped 30g portion ideal for small stores, and aims to attract shoppers looking for a little snack to pick up on the move.
Barny will be supported by a £4 million UK marketing investment in 2014, including TV advertising, showing how the brand can be a companion to discovery and inspire adventures.
It is already the number two brand in children’s biscuits, with 7 per cent penetration, putting it in the top five per cent of all new biscuit launches over the past four years.
Rick Lawrence, head of biscuits at Mondelēz International, said:
“We’re excited to bring the Barny magic to new channels.
“The 30g format aims to drive new purchasing occasions, particularly within convenience and impulse, for mums looking to pick up a little snack on the go.
“We’ve been delighted with the success of Barny – it’s been one of the biggest biscuit launches in four years, and has already achieved more than £7 million sales in less than 12 months.
“This new format is the new stage on the Barny journey, and we hope it’s going to help even more consumers discover the brand.”
