s consumers a revolutionary take on traditional Bircher muesli with new varieties designed to appeal to Britain’s adventurous palate.Inspired by the century-old Swiss recipe for Bircher muesli and the Alpine lifestyle, Cuckoo combines tradition with pioneering flavour combinations and contrasting, complementary textures.
Every spoonful of Cuckoo Bircher muesli is varied with juicy berries, crunchy dark linseeds and flavourful swirls of fruity compote.
The bold colours and layers of quality natural ingredients ensure Cuckoo Bircher muesli appeals to the eye and stands out on the shelf.
From a range of five, including Elderflower & Cranberry, Choco Sour Cherry and Mango & Coconut, the on-the-go pots are designed to be enjoyed at any time: not just for breakfast.
With fewer than 300 calories per 190g single-serve pot, Cuckoo Bircher muesli is low-GI and a great source of fibre, making a healthy way to start the day, an afternoon pick-me-up or a dessert option.
Cuckoo is also offering smaller pots (90g or bespoke sizes as required) for the travel market.
Cuckoo Bircher muesli is proud to be made in Britain with home-grown jumbo oats and creamy West Country yoghurt and provides consumers with a balance of health and deliciousness.
The Cuckoo Bircher muesli selection comprises five flavours, all RRP £2.49 for a 190g single-serve pot:
• Apple & Cinnamon Spice, with raisins
• Elderflower & Cranberry, with a blueberry and blackcurrant compote
• Choco Sour Cherry, with a layer of Madagascan vanilla
• Mango & Coconut, with a tropical twist of lime and ginger
• Apricot & Madagascan Vanilla, with a raspberry compote
Co-founders Lucy Wright and Anna Mackenzie are childhood friends with a passion for good food.
They said: “We thought the on-the-go breakfast and snack sector needed a fresh new brand which was as much a treat for the taste-buds as it was for your body.
“Bircher muesli is a classic Swiss breakfast dish and we were keen to give it a fun, young and modern twist with recipes reflecting our taste for bold, interesting flavours, designed to be eaten at any time.”
Leah Anderson-O’Loughlin, Selfridges Bakery and Dairy Buyer said:
“I’m delighted to launch Cuckoo; the girls have worked hard to source the best ingredients and production methods, resulting in an exceptionally high-quality product.
“The packaging is fun and peppy, whilst communicating to customers that they’re buying a luxury muesli, that’s also very good for you.
“Selfridges are keener than ever to support young food producers and Anna and Lucy are a prime example of the kind of young food entrepreneurs we love to work with.”
