world’s greatest cycle race, The Wensleydale Creamery has teamed up with British based manufacturer Forme Bikes to launch an on-pack promotion, offering customers the opportunity to win one of five bikes from Forme’s Longcliffe series, worth over £1,000 each.Launching week commencing 5th May 2014, the three month promotion running in the lead up to and during the famous French cycle race will feature on the 200g & 320g packs of Yorkshire Wensleydale cheese, available in participating retailers nationwide.
Customers purchasing one of the promotional packs of Yorkshire Wensleydale cheese can enter the competition by visiting the website.
Le Grand Depart of the 2014 Tour de France will see cyclists come through the Yorkshire Dales market town of Hawes, home of the famous Yorkshire Wensleydale cheese, on 5th July.
The Wensleydale Creamery handcrafts Yorkshire Wensleydale cheese to a time-honoured recipe, using milk from local family farms to create a cheese which is creamy, crumbly and full of flavour.
Yorkshire Wensleydale cheese recently achieved Protected Geographical Indication owing to its authenticity, provenance and taste.
David Hartley, MD of The Wensleydale Creamery, said:
“We’re delighted to have partnered with British based Forme Bikes for this exciting competition to offer our customers the chance to win these state of the art bikes.
“This is the perfect way for us to celebrate the upcoming excitement of Le Grand Départ visiting the Yorkshire Dales.
“We have certainly seen a visible increase in the number of cyclists visiting Wensleydale who are exploring the route of Le Grand Depart before the big race, tackling the nearby Buttertubs, a King of the Mountains climb.”
Joe Poyzer, brand manager at Forme Bikes, said:
“We are thrilled to be partnering with The Wensleydale Creamery, providing bikes for their on-pack competition.
“It is such an honour that the Grand Depart is coming to the UK, so we are delighted to be able to celebrate this exciting event by offering customers the chance to win one of our Longcliffe bikes.”
