Peeling vegetables for baby food is over, thanks to ready-to-cook frozen organic carrot and aubergine patties. One year after it's creation, the brand Yooji can be found in supermarkets.
It was the idea of a young father, a graduate from HEC business school. Commercialise frozen organic vegetable purées to make life easier for parents whilst giving the baby a healthy range of food. All of the vegetables are cooked at low temperatures which guarantees that the vitamins are preserved. Based in the Agen Agropole, the young company employs 16 people and produces 1 ton of frozen produce.
The aim is for the brand, that is already retailed by 40 companies, to gain recognition.