cer Brown Brothers has announced the launch of a new offering from its wine portfolio – the 18 Eighty Nine range.The 18 Eighty Nine brand is targeted at 22-44 year old consumers and has been launched to the UK market in two varietals – the 2013 18 Eighty Nine Sauvignon Blanc and the 2013 18 Eighty Nine Cabernet Sauvignon.
The 18 Eighty Nine range features labels with a vintage look and feel, reflecting the relaxed ethos behind the brand.
Each wine in the 18 Eighty Nine range from Brown Brothers has a unique story behind its creation, with full details featuring prominently on each varietal’s bottle label – providing consumers with a sense of brand inclusiveness.
Emma Clark, UK brand manager for Brown Brothers said:
“We are delighted to launch and share the 18 Eighty Nine range with our UK consumers.
“The ethos behind the 18 Eighty Nine range is all about enjoying and sharing wine with friends.
“We feel that the range labels really reflect this sentiment in their design and overall feel, so are confident that this wine range will catch the eye and appeal directly to our target consumers.”
The 2013 18 Eighty Nine Sauvignon Blanc marks an change for the Brown Brothers portfolio, being the second of this variety sourced entirely from new Tasmanian vineyards.
The 18 Eighty Nine Sauvignon Blanc and Cabernet Sauvignon are both available to the on-trade and independents. RRP £12.99.
