Wente Vineyards, owned by the US-based Wente Family Estates, has revamped packaging for its Estate Grown and Single Vineyard portfolio of wines.
The revamped packaging features a new and differentiated design, identifying the wine by Single Vineyard, and new color palettes for the labels and shippers stand out on-shelf and in-store.
The Estate Grown label represents a watermark of the company's Cresta Blanca winery, while the Single Vineyard label features a signature from fifth generation Winemaker Karl Wente.
Wente Family Estates CEO Carolyn Wente said the company knows the importance of maintaining a fresh and relevant brand in the market.
"Our new package design gives us the opportunity to celebrate our 130th vintage release, focus on our Estate Grown portfolio of wines and further differentiate with the addition of Single Vineyard Designates," added Wente.
The new packaging will be available for sales in retail locations across the nation, beginning late-May.
