nching a new global campaign ‘Goodbye Serious’, to give the brand a more relevant role in people’s lives again.Everyone has little moments in their day when they need to say ‘goodbye to serious’ and Wall’s is aiming to own these moments with its range of ice creams.
Goodbye Serious will be activated across the brand’s marketing communications globally from this month.
It will launch with a multi-media campaign in the UK and Ireland (its first for almost a decade), including over 60 individual poster executions to re-establish Wall’s as a brand at the heart of the Great British Summer.
The cheeky tone of the campaign marks a significant move on for the brand in a deliberate attempt to revitalize its image and appeal.
The campaign to support the brand’s popular ice cream products (Cornetto, Twister, Solero, Calippo and the Funny Feet) launched on 28th April and will run until September.
Jenny King, Wall’s brand manager at Unilever UK said:
“Everyone loves Wall’s ice cream and with this new campaign we hope to give millions of Britton’s the opportunity to take a break from the serious side of life this summer…for a few minutes anyway.
“The highly contextual, multi channel campaign is a fresh approach for the brand and will drive real relevancy and cut through at every single consumer touch point.”
