The Sunny Delight Beverages Co. is testing marketing SunnyD X in Boston, Philadelphia and Washington. The new product is a sparkling drink that does not use caffeine as the source of energy.
“SunnyD X offers more than the intense taste and 100% Vitamin C you would expect — it also offers a different kind of pick me up — carbonated energy that is uniquely provided by a combination of three carbohydrates, as well as seven B-vitamins to help metabolize the carbohydrates into energy,” said David Zellen, associate marketing director. “Simply put, SunnyD X offers the energy teens crave without the ingredients moms tell us concern them such as caffeine and taurine. It’s a win win.”
The new product is available in three flavors: orange, lemon lime and fruit punch, and in 16-oz cans.
