Sunny Delight Beverages Co., SDBC, today announced the test market launch of SunnyD X, a carbonated juice drink designed as an alternative for people seeking energy drinks.
SunnyD X is a new sparkling juice drink proposition - great taste and energy without caffeine. Currently, SunnyD X is available in independent convenience stores and select grocery chains in Boston, Philadelphia and Washington D.C.
"SunnyD X offers more than the intense taste and 100% Vitamin C you would expect - it also offers a different kind of pick me up - carbonated energy that is uniquely provided by a combination of three carbohydrates, as well as seven B-vitamins to help metabolize the carbohydrates into energy," said David Zellen, associate marketing director. "Simply put, SunnyD X offers the energy teens crave without the ingredients moms tell us concern them such as caffeine and taurine. It's a win win."
SunnyD X is available in 16 oz cans. The cans have a large black X design that is bordered by a bold color (orange, green, or red) to help signify and differentiate the three energizing flavors: Orange, Lemon Lime and Fruit Punch.
The brand's marketing plan will include sampling at venues and locations of interest to teens, such as concerts, sporting events, skate parks, and beaches; in-store signage; social media; and a new website, www.sunnydx.com.
Distributors handling the launch of SunnyD X include: Canada Dry Delaware Valley Bottling Company, Canada Dry Potomac Corporation, Great State Beverage Hooksett NH and Blue Coast Beverage.
