running their first ever on-pack promotion with global kid’s phenomenon Moshi Monsters.Fans will be offered ’200 free Rox – the virtual in-game currency – with every 230ml & 341ml cup of Slush Puppie’ throughout the summer.
The promotion will run across 2.5million of their paper cups, which will be dual branded for the period of the promotion, in over 2000 retailers in the UK and Ireland.
Supporting the promotion is a limited edition Moshi flavour – Roarberry Cheesecake – based on the in-game delicacy.
The blackcurrant cheesecake tasting drink is available in retailers from July 1st.
Head of European Marketing, Zoe Cooper said:
“Slush Puppie is extremely excited about the partnership we have developed with Mind Candy.
“The Moshi Monsters brand is a perfect fit for our product, and those who consume it.
“It’s the first time we have ever partnered with another brand to deliver a unique on-pack promotion and flavour.
“We feel the partnership will continue to drive desirability for Slush Puppie by positioning the brand at the heart of what’s cool and motivating for kids, while also giving parents a reason to buy.”
In addition to the on-pack promotion, all point of sale supporting the activity will give fans a download code to access a virtual in-game Slush Puppie machine for their Moshi Monsters room – bringing the Slush experience to the virtual world.
Mind Candy’s Licensing Manager, Dave Tovey said:
“We are thrilled to be working with such an iconic brand this summer.
“With the great retail exposure and unique link back to the brand we are sure it will be a hit with the kids.”
