panding into a new snacking sector with the launch of Peperami Double Crunch Peanuts.The launch comes under a new licensing agreement with Humdinger Ltd, a leading UK producer of family friendly fruit snacks, effective from May 2014.
The agreement will see Peperami Double Crunch Peanuts offer consumers the flavour of Peperami in a nut based format, tapping into the growing Flavoured Nuts sector, which has seen a growth of 47% in the last 12 months.
Julie McCleave, head of licensing for Peperami said:
“We are delighted to announce our new licensing partnership with Humdindger Ltd.
“We know that 54% of consumers look for a trusted brand when choosing savoury snacks, so by combining the number one meat snack, Peperami, with a key player in the Nuts sector, we anticipate new Peperami Double Crunch Peanuts will appeal to consumers and, in turn, deliver sales to retailers.”
Carl Widdop, brand manager at Humdinger Limited said:
“We’ve really pleased to be working with Peperami on this exciting new project.
“We feel that Peperami Double Crunch Peanuts fill a gap in the snacking market and we’re confident this innovative product with be an instant hit with consumers.”
The packaging of Peperami Double Crunch Peanuts will be green and feature the Peperami logo, as well as an image of the contents inside.
Peperami Double Crunch Peanuts are available in cases of 14 x 70g and each pack has an RRP of £1.00 per unit.
