unced the launch of the first ever Hot Pepper sauce tube or Gochujang sauce as it is known in Korea.The Hot Pepper sauce is a staple Korean sauce found in most kitchens and it is now available for the UK consumer to buy.
The Hot Pepper sauce is available in an exclusive 60g plastic squeezy bottle with a shelf life of eight months and a trial price of £1.00.
This is the first time the sauce has been available in a bespoke smaller bottle which is ideal for experimental cooks and foodies.
The sauce is available from Tesco’s nationwide and is designed to be versatile, it can be added to other ingredients to create a marinade and it can also be used as a dipping sauce.
The Hot Pepper sauce has a spicy, sour and piquant taste and can also be used in a number of dishes to give an extra dimension of taste and spice.
Ruby Huang Marketing Manager at Bibigo said:
“The Hot Pepper sauce is very popular in Korea and after conducting market research we wanted to be the first in the market to launch the handy 60g tube size of this exciting new sauce.
“We believe the ethnic food market is growing rapidly due to consumers increased knowledge of ethnic cuisines and the growing eating-in trend.
“We have also noticed that the UK market enjoy spicy food and ingredients and we feel that it is the right time to launch such a unique product.
“The versatility of the sauce will allow the end user to add as little or as much as they want to a number of dishes and cuisines and therefore will be a big hit with a number of consumers from families, foodies to experimental cooks.”
The Hot Pepper sauce or Gochujang red pepper paste is a staple condiment used in most Korean homes and is traditionally used to bring a rich flavour to soups and stews.
The deep red Gochujang paste has Kimchi-like taste and complex chilli flavours.
According to the Key Notes the Ethnic cooking sauce and seasoning market is worth more than £700million in UK with more than 3% year on year growth rate, which will reach £816million in 2016.
Kantar also suggests that 94% of UK households buy cooking sauces during the year.
Statistics from Euromonitor also support the belief that the ethnic food market has expanded by 11% year on year from 2010 and it is estimated to grow by 45.1% from 2013 to 2016.
The Bibigo Hot Pepper sauce will be launched at the end of June and will be available in over a 100 Tesco stores nationwide initially with an outlook to increase these listings with the retailer and independent retailers over the year.
