Top Shelf Brands Holdings announced that it will be featuring Besado Tequila at special event tastings this summer prior to the official launch. Distributors will be taking orders in anticipation of making shipments this summer.
CEO Alonzo Pierce said, "These tastings will give us some initial demand feedback on the product in some of our key markets so we can determine proper stocking levels throughout the distribution area limiting shortages as much as possible.
"We will be setting the schedule and alerting all of our shareholder partners of the locations and times of the sampling to be sure that our followers have the first opportunity to try Besado. Our first run is limited to 25,000 bottles that we believe will sell out quickly.
"The risk of our business has been greatly reduced due to the primary use of an outsourcing model that allows for production runs with no overhead and minimal lead times. The initial run for both the Silver and Anejo Besado Tequila is valued at of $1.3 million dollars with 45% gross profit margins. We anticipate this margin rate for all or our products."
In addition, Top Shelf Brands has secured priceless support and placements in future music videos, radio, and release party sponsorships to help us market our products. We will continue to update our shareholders to the many significant events we have planned as the launch of our products is rolled out.
