First Beverage Ventures, the private equity arm of First Beverage Group, today announced that it has made an investment in Repsly, a field team management and field sales enablement software company. Terms of the transaction were not disclosed.
“We have been interested in the work that Repsly has been doing for several years and are thrilled to now be a part of the company,” said Tom First, Managing Partner of First Beverage. “Marko Kovac, together with his team, has created a breakthrough solution to give companies real time visibility to their work in the field. Any beverage company or food company that values field execution will benefit from this innovative mobile solution. ”
Repsly, formerly known as Salespod, is a mobile application that manages the activities of field representatives and the data that they collect. Repsly targets organizations with field representatives that visit a set of existing customers on a recurring basis to perform some activity, such as taking replenishment orders, merchandising products on retail shelves, marketing for referrals, or performing regular maintenance. These organizations use Repsly to drive higher accountability and efficiency within their field teams, and to gather and analyze data generated by these reps about everything from product performance, to competitive actions and customer demographics.
“We are extremely excited to be partnered with First Beverage,” said Marko Kovac, CEO and co-founder of Repsly. “First Beverage brings the capital that we need to expand our market reach, but more importantly, provides us with deep insight to what is truly important to field operations in the beverage industry, our fastest growing sector.”
