ge-over from paper to plastic labels – This was the decision taken last year by the mineral water producer Vöslauer Mineralwasser AG. Within one year, the company replaced its existing labellers in all four PET lines by the new Contiroll HS wrap-around labellers.With a market share of around 40 per cent, the Vöslauer Mineralwasser AG company is the country’s largest mineral water bottler by far, comfortably heading Austria’s mineral water market. Two other Austrian mineral water producers each contribute about one-fifth to the total water market. In 2013, Vöslauer sold more than 300 million litres for a turnover of approximately 100 million euros.
Vöslauer sells about 70 per cent of this volume as natural mineral water, in the “sparkling”, “mild” and “still” variants. There is a perceptible rise in popularity for the near-water specialities “Vöslauer Balance”, available in a most varied range of flavours: from mango-orange blossom and lemon-ginger right through to damson-apricot. Another popular choice is Vöslauer Bio: a sugar-reduced fizzy soft drink, all of whose fruit and sugar contents come from controlled organic farming. A recent addition to Vöslauer’s range is “Vöslauer Balance Juicy” with a seven-per-cent fruit-juice content, which has been very well accepted by consumers. Moreover, Vöslauer is the sole PepsiCo licensee for Austria, and as one of two Austrian beverage producers fills – likewise under license – the fizzy herbal drink “Almdudler”, which enjoys high popularity levels. Vöslauer distributes its product range nationwide, and also exports to Germany and Italy, and the neighbouring countries of Eastern Europe.
Non-returnable PET predominant
Vöslauer fills way over 80 per cent of its beverage production output in non-returnable PET containers, with the returnable glass bottle now being used only in the catering trade. Back in 2006, Vöslauer – together with four other major beverage producers – set up a company called “PET to PET Recycling Österreich”, which operates a recycling plant in Müllendorf. The Yellow Bin and the Yellow Sack mean that Austria possesses a very efficient closed-cycle system for recycling PET containers: eight out of ten PET bottles end up in the separate collection scheme, and are thus recycled. For its own bottles, Vöslauer can already point to a recycling quota of around 52 per cent, and for its “Balance” variety, the 0.75-litre bottles of which are homogeneously taken back in Vöslauer’s two-way system, the recycling quota comes to a staggering 100 per cent. To make sure that what used to be a Balance bottle is also recycled to be a Balance bottle once more, both the preform manufacturer Alpla and the recycling plant work in batch mode. “Vöslauer wants to get away from virgin PET”, is the comment of Technical Director Walter Goisser. By 2015, the target is already a recyclate proportion of 66 per cent of total PET consumption.
Four new Contiroll HS wrap-around labellers
For its complete range, Vöslauer operates a glass bottling line for catering-trade bottles and merchandise rated at 30,000 bottles an hour, and a total of four PET lines, three of which are rated at 30,000 containers an hour each, plus one 24,000-bph line for returnable bottles in crates. The layout for all five lines was planned by the firm’s own engineering department headed by Walter Goisser. “We drew up ourselves in-house the concepts for everything that’s been done since 1996 in response to the change-over to PET triggered by adoption of the 1.5-litre PET container”, explains Walter Goisser. Vöslauer’s engineering team likewise checked the decision to go for plastic labels instead of paper ones for the PET containers and profound consideration as to how this could be implemented to optimum effect.
It was precisely at this juncture that Krones launched the new Contiroll ED-PG station (Ergonomic Design, Pre-Glued) for wrap-around labelling. Besides its ergonomically enhanced design, simpler construction and improved accessibility, this newly developed assembly also scores highly in that it handles pre-glued labels as well. An interesting option for the future. Vöslauer placed an order for four new Contiroll HS: one each for its four PET lines. The first two of these were installed way back in the spring of 2013, to be followed by the third in early 2014 and the fourth in the same year’s summer.
Two variants
The new generation of the Contiroll HS offers two station variants: the Contiroll ED station for hotmelt labels and the Contiroll ED-PG station for pre-glued labels. The latter can be expanded to include a hotmelt unit, so that it can be used for normal hotmelt labels as well. To prevent any dirt nests from forming, the Contiroll ED station’s new design features a station base plate, and the cable routing has been covered up, which makes for shorter cleaning times. The servo-controlled drives have likewise been revamped: the cutting position, for example, can be simply adjusted using a separate servo-drive for the counter-cutting roller. Furthermore, both the two film carrier webs and the tracking control unit have been given a central height-adjustment function with counter, which halves the time required for this make-ready routine. Another new feature is the automatic film-reel-splicing unit, which lessens the amount of label required to be protruding for the splicing function. The newly designed, insulated gluing unit, with its uniform roller temperature, ensures lower glue consumption, which eliminates almost all glue vapours and precludes the risk of burns, while also further reducing energy consumption. Another innovative feature is the separate glue bowl with a new glue pump. Additionally, the station’s angle of tilt can likewise be adjusted during production, so as to compensate for an overlap offset. For the daily work routine, this means simpler and faster overlap correction.
When pre-coated labels are processed in the Contiroll ED-PG station, a reversing roller is used to remove the label from the label web reel holder, with those parts coming into contact with the labels having an anti-stick coating. The label is cut on the counter-cutting roller, with the glue strip facing outwards, and passed to the vacuum cylinder by means of an additional transfer roller. It is transferred to the container in the same way as in the Contiroll’s standard application. And the best thing about it is this: with the station version for pre-glued labels, users are not locking themselves into a particular system. It’s possible to handle conventional labels without any problems, by fitting an additional hotmelt unit.
And this is precisely what Vöslauer is doing at the moment: “The price-performance ratio of the pre-glued labels offered on the market is not right yet”, says Walter Goisser. “For the quantities we were using for test purposes, the pre-glued labels were still about a third more expensive than normal ones.” He would certainly let himself be convinced, though, by the advantages involved: “We could do without glue in the plant entirely, thus avoiding any glue soiling at the machines and sticky blades, which should ideally extend the cutting blades’ useful lifetime. What’s important for us at the present juncture is keeping our options open, so that we can use pre-glued labels in the future. We shall certainly be starting our tests pretty soon. Our new stations in the latest state of the art available on the market now provide us with the future-friendly flexibility we were aiming at. That’s important.”
Glue consumption reduced by up to two-thirds
Just installing the new Contiroll HS generation has in itself provided the company with enough advantages, as Walter Goisser explains: “The machine’s user-friendliness has been significantly upgraded. Change-overs with the automatic splicing function, and the use of reel-fed labels in general, mean that a manual intervention is required about twice an hour only. Which in turn means that in the wet end we now need just one employee, as compared to the two previously working there. Operating costs, too, are lower. Changing over from paper labels to plastic ones has reduced glue consumption by up to two-thirds. For the quantities we’re buying, just the costs for the plastic labels themselves are already lower than those of paper labels. This is hardly surprising, since the OPP film, which is a mere 37 micrometres thick as compared to paper labels weighing 80 grams per square metre, means our material consumption has roughly been halved.” What’s more, the film is easier to separate and use than paper. “The film is simply cut off the recycler and used again in its entirety. Paper labels, by contrast, are washed off, they get frayed, they decompose and at some point in time they end up in the wastewater”, explains Walter Goisser.
Yet another aspect favouring the use of plastic labels on PET containers is that they upgrade the bottles’ visual appearance: when PET containers expand, the paper label is inevitably stretched, rendering the glue strip visible. Plastic labels, by contrast, expand to the same degree as the bottle itself. “Moreover, the marketing people have substantially more scope for creative design work, in terms of brilliant colours, working with high-gloss effects and back-of-the-label printing. There are well-nigh no limits on creative ideas here”, says a gratified Walter Goisser, who as Technical Director pays due attention to marketing considerations
Leading edge of innovation
As Austria’s market leader, Vöslauer has also repeatedly proved that it’s at the leading edge of innovation as well. “Vöslauer’s overall approach is highly customer-focused”, emphasises Walter Goisser. “We attempt to detect any incipient trends at an early juncture, and to translate them swiftly into hands-on reality”. Even though the labellers previously running at Vöslauer were only seven years old, they were replaced by the new Contiroll HS generation. “If this hadn’t been a decision of principle in favour of plastic labels, we would normally not have done that.”
At Vöslauer, it has been a long-standing tradition to invigorate the market with a series of new ideas: in 1990, the mineral water firm had their catering-trade labels designed by the artist Friedensreich Hundertwasser. And Vöslauer was also among the trend-setters in its chosen sector when it came to introducing still mineral water (1998), sportscaps (1999), the Balance line of wellness drinks (2000) or an easy-turn bottle closure (2003). Occasionally, Vöslauer has to acknowledge a flop as well, like the city bag premiered in 2005, the first package for mineral water in the shape of a fashionable shoulder bag, which unfortunately found no acceptance among consumers. “It looks as though we were well ahead of the times with that one”, believes Walter Goisser. Another successful innovation, by contrast, is the Pocket Ring (2009), which turns the bottle into an easy-to-carry accessory, or the 4x1-litre pack as a storage variant (2012).
