set to launch price-marked packs (PMPs) across its best-selling flavours to help deliver value to shoppers and grow sales.Available exclusively to convenience and independent retailers on a ‘three for two cases’ deal via select wholesale from July, the new McCoy’s PMPs will be available across the brand’s top three handy packs – Salt & Malt Vinegar, Flame Grilled Steak and Cheddar & Onion.
Matt Collins, Trading Controller Convenience, KP Snacks said: “McCoy’s is a £100m brand and every year consumers buy over 45 million packs of our three best-selling flavours.
“We are now making them available in PMP’s to offer great value for shoppers and great sales for retailers.
“It’s been a massive year for McCoy’s so far with exciting NPD, on-pack promotions and TV campaigns so it’s sure to be top of mind with your customers.”
McCoy’s PMPs will be available from July in 35g handy packs (RRP £0.55) and will be supported by a ‘three for two cases’ deal in wholesale and a three for £1 consumer promotion in retail.
