The new flavors are Darts inspired limited edition flavours, which have been designed to drive consumer interest and rate of sale for retailers, the company said.
The new flavors, which will be rolled out in September, are a result of the company's partnership with the Professional Darts (PDC). The new flavours will feature several on-pack promotions.
The promotion will not only feature on the new limited edition packs, but run across the entire McCoy's range which includes Handypack favourites, price marked packs, multipacks and sharing bags.
United Biscuits noted that the limited edition launch and on-pack promotion will also be supported by a social media campaign to drive traffic to the website, creating further brand awareness and in turn increasing sales for retailers.
