investing further in the flavoured category and extending the Carling family by rolling out Carling Fruit Coolers to the off trade nationwide, following a successful trial in Asda last year.Available in lemon and grapefruit flavours, Carling Fruit Coolers are a light and refreshingly fruity way to enjoy Carling.
A blend of real fruit juice and Carling lager, Coolers provide natural refreshment with a 2 per cent ABV in packs of four x 300ml bottles.
Following the runaway success of Carling Zest, Molson Coors is adding to the Carling family.
Distinct from Carling Zest, a beer with a hint of fruit, Carling Fruit Coolers are made with real fruit juice and lager, making them appeal to those who might opt for sweeter drinks like rosé wine or fruit ciders.
Jim Shearer, Carling brand director at Molson Coors UK, said:
“Following on from the great success of Carling Zest and recognising that consumer lifestyles are changing with lighter, flavoured products in huge demand, we trialled Carling Fruit Coolers last year.
“They were incredibly popular so we are rolling out Carling Fruit Coolers nationally this summer.”
Molson Coors has a proven record in extending the Carling brand to new areas of the market and widening its appeal.
Carling Zest was the number one new beer launch of last year and won the Grocer’s prestigious ‘Alcoholic Drinks Brand of the Year’ gold award for 2013.
