d 2,000 UK adults and found that 33 percent of UK consumers snack on cereal without milk throughout the day, and that 5 percent of respondents snack on dry cereal daily.The report found that those aged between 20-24 years old are the most likely to graze on cereal throughout the day (59 percent), while those aged 25-29 years old are most likely to graze on cereal daily (18 percent). Canadean say that these figures highlight a huge opportunity for cereal manufacturers to develop on-the-go options that look beyond the cereal bowl.
A successful example of this was rolled out by Kellogg’s in the US with launch of snack pouches that feature some of the company’s most popular cereal lines including; Fruit Loops, Krave, Apple Jacks and Corn Pops.
Analyst at Canadean, Kirsty Nolan said that a total of 46 percent of respondents who snack on cereal during the day would like to see the launch of such products.
“The concept really is win-win for the manufacturers as with little capital investment a huge number of new snacking occasions can be created,” she said.
“Moreover, consumers are willing to pay a premium for convenient products which can easily be consumed while working or commuting.
