ontinue to grow the Easy Eating category by extending its Deli Box range with two new Cous Cous variants.This latest NPD will add to the existing Premier Foods Deli Box range of Noodles and Pasta.
The new range of Cous Cous will be available from August 2014 in two new flavours; Spicy Chicken and Roasted Vegetable.
The new Deli Box Cous Cous range aims to provide a lunchtime alternative with less than 2% fat per box, combating the negative associations with Pot Snacks as an unhealthy choice.
The new range will offer a wide variety of low fat, delicious and convenient meals to be enjoyed at home, work or on-the-go.
Jess Ali, category marketing director for Batchelors, said:
“We launched Batchelors Deli Box to specifically appeal to women and their busy lifestyles.
“The new Cous Cous variants are the perfect extension to this range as they offer women a wider selection of lunchtime choices.
“They are suited to the demanding daily routines of busy female professionals and mums needing a delicious, yet quick and convenient lunch or snack.
“Their unique New York inspired take away box packaging, coupled with the existing range also being low in fat, has been a key contributor to the increase in Pot Snacks consumption among female adults.”
Recent statistics show an 11% growth in consumption from females aged 35-44, which has been driven by launches of new premium formats.
This increase in popularity has created a platform for Deli Box Cous Cous to drive these sales even further by targeting females seeking a wider selection of healthier Pot Snacks.
The new range of Batchelors Cous Cous will launch in August 2014 with a RRP of £1.19.
