akery brand BFree has unveiled new Multigrain Wraps in the UK, a development which marks the brand's foray into the UK market.The new BFree Multigrain Wraps are dairy-free, egg-free, high in fibre, low in fat and contain only 99 calories. The products are also suitable for those who follow a vegan diet or simply want a healthier alternative to bread.
Stocked in Asda stores across the UK in the 'free from' aisle, the product has an RRP of £2.80 for a pack of six.
BFree marketing manager Alex Murphy said: "As consumer demand grows for wheat and gluten free products this is the ideal time for us to be reaching out to consumers and offering them a 'real bread' taste alternative."
Since the launch of the BFree brand more than one year ago, the company has seen outstanding success in Ireland and expects the same in the UK.
