Australian Organic ambassador and celebrity Chef Pete Evans will front Australian Organic Awareness Month.
“I have been an ambassador for Australian Organic for a long time now,” Pete Evans said. “To have the opportunity to help educate Australians not only on the benefits of organic products, but also the incredible range available is why I want to be part of this exciting month.”
“People tend to think that certified organic products are limited to food and produce,” said Paul Stadhams, CEO of Australian Organic. “However we have over 14,000 registered products on our database that cover everything from food to make-up, textiles and more. Australian Organic Awareness Month aims to promote this fact.”
Each week in October a different organic industry will be highlighted and promoted. These will be split into four sectors:
• Allowed inputs – garden and farm
• Organic skincare and cosmetics
• Organic beverages
• Organic food
Producers and retailers from each sector will be profiled and their products promoted on a Facebook page, which will launch in September.
Shoppers will be invited to participate in Q&A’s with certified organic farmers, retailers and Australian Organic ambassadors during the month as well as a Vote to Win style competition offering various prizes including cash and products.
“One of the key programs for this campaign will be our Vote to Win competition,” Stadhams said. “The competition will run through a Facebook page and customers will be asked to vote for their favourite certified organic product. Details on the products including what they are, what they are made of and where they are sold will be available on the page.”
