and only range of raw, fresh melon juice.The functional drink has launched in Britain with listings in Whole Foods Market, Planet Organic and other independent stores.
Through harnessing the cutting edge technology of High Pressure Processing (HPP), the brand aims to disrupt the market by providing an alternative to conventional and damaging juicing methods bringing consumers the best way to enjoy the taste and health benefits of raw juice.
Representing the next generation of juice brands, Mello aims to lead this new HPP category, challenging the dominance of the market’s current leaders.
Mello isn’t heat pasteurised, which can destroy the vitamins, minerals and enzymes found in fruit.
It isn’t a cold pressed juice, which is filtered and often pumped full of additives.
Mello uses innovative HPP to create a juice that maintains the natural and raw goodness of fruit.
Mello is available in two varieties, Watermelon and Cantaloupe.
Each has its own unique properties and specific health benefits, providing broad appeal to both men and women through a myriad of buying occasions.
By bringing a superior level of taste and health benefits, the range aims to fill the gap between sugar-laden soft drinks and “health drink” offerings such as coconut water which many consumers do not find palatable.
Every drop of Mello is naturally alkaline, low calorie and zero fat.
It is rich in essential vitamins and antioxidants, rehydrating, repairing and replenishing as nature intended, with no added sugar, sweeteners, water or preservatives.
Mello Founder Rose Aldean spent over a year on research and development before perfecting the production process. She said:
“I was determined to produce the purest melon juice possible without damaging the natural qualities of the fruit.
“Through HPP, Mello drinks provide all the goodness of raw melon, bottled – simply the best way to rehydrate, repair and replenish.
“The majority of consumers don’t understand how certain production methods affect the health value and quality of taste of the fruit juice that they drink.
“Through HPP we have found a better way and this will bring real choice to the market, helping individuals understand the benefits that juice made with this method brings.”
Equally delicious, both Mello varieties have their own unique benefits:
· Mello Watermelon is the best natural aid when working out.
It rehydrates, speeds metabolism, detoxifies and is rich in potassium and L-Citrulline, which aids muscle recovery.
Packed full of nutritional benefits that fuel and rejuvenate the body, it is also great for staying refreshed in the sun and for providing a boost to those suffering from the excesses of the night before!
· Mello Cantaloupe is bursting with Vitamin A, C and antioxidants.
It promotes healthy, glowing skin, boosts the immune system and provides an energy kick to combat fatigue.
HPP is one of the most advanced food technology processes available.
After being skinned, deseeded and juiced, the raw melon is subjected to a high level of isotonic pressure.
This inactivates the microorganisms that cause decay whilst retaining the nutritional value and keeping the juice fresh throughout its shelf life.
Mello will be supporting its launch with a national Public Relations campaign by Palm PR.
Mello drinks are available from Whole Foods Market, Planet Organic, As Nature Intended and other independent stores (RRP from £2.80).
