nd Nature Valley has launched a multi-million advertising campaign in a move to help retailers drive awareness and trial amongst their shoppers, maximise sales and ultimately grow its share in the Healthier Biscuit category.Designed to reflect the brand’s key benefits of great tasting ingredients, the campaign includes a 30-second TV commercial which is on air now through to the end of August.
In addition, the campaign is being supported with sampling and digital activity.
Paul White, Nature Valley Marketing Manager, said:
“We are really excited to be back on TV with a new advertising campaign that really reinforces the brand’s credentials in delivering great tasting products.
“We wanted to showcase the care and passion that goes into making Nature Valley products, with the aim to inspire new and existing consumers to choose us as their number one snack.
“The snacking occasion is becoming increasingly popular with consumers and we believe there is a huge opportunity to elevate Nature Valley within the Healthier Biscuit category even further by creating new sales opportunities for retailers.
“We are confident that the new campaign will do exactly this and would encourage retailers to stock up to meet the expected demand.”
