ry, the maker of the UK’s popcorn brand, Butterkist, has strengthened its single serve, clip strip range with the addition of a new flavour, Sweet & Salted.This new addition to the Butterkist portfolio joins the recently launched savoury single serve range, consisting of Sea Salt & Balsamic Vinegar, Sour Cream & Chive and Thai Sweet Chilli.
Sweet & Salted is the fastest growing flavour in the market with growth of 186 per cent year on year.
Its recent growth in popularity is driven by the rise in popcorn’s extension into the snacking and lunchtime sector, making designed for the consumer need state.
Helena Blincow, Butterkist Brand Manager, said:
“The Sweet & Salted single serve packs are the perfect addition to Butterkist’s clip strip range and it makes for the ideal merchandising solution.
“Our single serve range reinforces the brands credibility within different usage occasions; popcorn is a growing sector with consumption rapidly increasing, allowing the brand to branch into different meal occasions.
“The varied Butterkist range provides consumers with a one-stop popcorn brand for all their snacking and treat needs.”
The Sweet & Salted single serve clip strip packs are available to order from 18th August 2014 with a MRRSP of £0.55.
