s been supplying cups to Johnsons Coffee, Ireland’s oldest family owned coffee roaster and supplier, for almost a decade now. This month, Johnsons has signed a two year exclusive contract with the leading paper cup manufacturer, which formalises Benders’ role as the company’s primary paper cup provider. The new contract coincides with Johnsons’ introduction of Benders’ new Embossed Cup, a unique design proposition that has wowed the market ever since its recent launch…The longevity of Benders Paper Cups’ relationship with Johnsons Coffee is perhaps unsurprising given the coffee company’s pride in its heritage and its uncompromising commitment to quality which is inherent to the brand.
In recent years, Johnsons has regularly purchased Benders’ Super Premium hot cups, safeguarding the company’s reputation for only using the highest standard complimentary products when selling its drinks.
Johnsons has provided its popular, dark roasted Bellagio coffee in Benders’ Super Premium cups to cross chanel ferry operator, DFDS Seaways, along with machinery, barrista training and brand support, for a number of years. Now, the ferry company will be one of the first travel companies to offer travellers coffee in Benders’ latest offering, the Embossed Cup.
With an elegant and unique ‘swirl’ emboss, the Embossed Cup has a stylish design which can be branded as effectively as the cup company’s smooth wall cups without compromise. The sensory element of the design is heightened by the feel of the cup which is smooth to the touch, making it easy to grip and ideal for handling on the move. The air pockets created by the unique swirl emboss also give an effective level of insulation.
It comes as no surprise then that Johnsons and DFDS have decided to make the Embossed cup the cup of choice for passengers on key routes from Dover to Dunkirk and Dover to Calais.
Philip Mills, group sales director for Johnson Brothers explains: “We wanted a commercially acceptable option that would have a consistency in quality while also bringing some extra flair to ensure that our brand stands out. The emboss on the cup is exactly what we were looking for as it encourages the customer to take further notice of the Bellagio name.
“We have used Benders’ cups for a long time now and appreciate the high standards that they manufacture to. We are confident that any new product supplied by them will be a product of good quality and design. The Embossed Cup raises the bar once more as it is such an individual design. Hopefully it will help to increase our brand recognition as the emboss design is a distinguishing mark that makes the cups stand out and heightens the overall purchase experience.”
Marketing manager for Benders Paper Cups, Adrian Pratt is delighted that the cups have effectively launched to the travel market with this significant contract: “Knowing that the Embossed Cup will be used exclusively on board these ferries is a source of great pride for us. If you’re a passenger on these ferries, from Dover to Dunkirk and Calais, you’ll be drinking from a Benders Embossed Cup.”
The UK based paper cup manufacturing arm of the largest cup group in Europe and the number one supplier of paper vending cups to the UK market, Benders’ range includes super premium hot cups, barrier insulated cups, embossed cups, single wall bio-board cups, and single wall vending cups and single wall ‘coffee to go’ cups.
With a full Chain of Custody accreditation and compliance with stringent EU regulations on food contact, all of its cups are manufactured in the UK to high safety and ethical standards, using paper board from PEFC and FSC accredited sustainable managed forests to ensure that they do not damage the environment. The company is committed to minimising its waste and advocates effective recycling of all of its cups including those used in vending.
