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Current Position:Home » News » Processed Foods » Bakery & Cereals » Topic

Bridges Ventures buys controlling stake in UK snacks firm Wholebake

Zoom in font  Zoom out font Published: 2014-07-30
Core Tip: Venture capital firm Bridges Ventures has acquired a controlling stake in healthy snack bar and flapjack maker Wholebake for an undisclosed sum.
Venture capital firm Bridges Ventures has acquired a controlling stake in healthy snack bar and flapjack maker Wholebake for an undisclosed sum.

The deal will allow Wholebake create 60 jobs over the next three to five years as well as expand its 9bar brand.

Bridges Ventures partner Oliver Wyncoll said: "These natural products are bang on trend with consumer demand for great tasting, higher protein, gluten-free snacking.

"With our investment, we hope to widen the strong and loyal following that 9bar has developed and open-up new sales channels which will create many new jobs in North Wales."

Gould and operations director Richard Shaw gained control of the business in 2011 with the backing of Finance Wales, an investment fund of the Welsh government. The latest deal will provides an exit for Finance Wales.

Wholebake has a workforce of 104 at its facilities in Corwen and Wrexham in North Wales.

 
 
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