As spice is such an essential ingredient across Indian cuisine, emerging trends and new developments are often overlooked in a market that initially seems saturated.
However, Canadean's analysis of the market and consumer insights highlights the changing needs of consumers on a global scale - and how the demand for spice is changing beyond traditional offerings in India.
- Canadean forecasts the volume of the Indian herbs, spices & seasonings market to grow by 14% between 2013 and 2018.
- The two most motivational consumer trends in the Indian herbs, spices & seasonings market are changing age structures and changing lifestages.
- The rise of urbanisation means that manufacturers must respond to the desire for products meeting busy consumers' needs.
- Large Indian spice brands are investing in marketing and advertisements in more rural areas - a vast, untapped consumer base outside the larger cities.
- Big Western foodservice outlets such as McDonalds and KFC have altered their menu to include spicier products to appeal to the Indian palate.
