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France: Top Fruits unveils new branding

Zoom in font  Zoom out font Published: 2015-05-22  Views: 6
Core Tip: As a major fresh produce importer in France, Top Fruits relies on its distribution network to stand out. To highlight their importing prowess, they revealed new branding this year. Grard Fabre from To
As a major fresh produce importer in France, Top Fruits relies on its distribution network to stand out. To highlight their importing prowess, they revealed new branding this year.


                                                                                Gérard Fabre from Topfruits

“Top Fruits is a new collection for marketing to customers and retailers,” said Gerard Fabre. “It's new branding for us.” The company sources their products from Israel, Morocco and Spain, and their location in Perpignon makes the logistics of the operation much easier.

“We are just across the border from Spain,” said Fabre. “This helps because a lot of goods arrive from Spain, and Perpignon is the gate for France when goods come from Spain or Morocco.” They have relationships with major French supermarkets, and their logistical advantage has helped them make those relationships work well for them.

“What distinguishes us is how we specialize in specific fruit,” said Fabre, “and our strength in distributing to supermarkets.”

 
 
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