General Mills is investing $50,000 to support the Canada-based Prairie Organic Grain Initiative (POGI), a multi-year program aimed at building resiliency and stability in the organic field crop sector while increasing the quantity and quality of organic field crops in Canada. This investment comes on the heels of the company’s announcement earlier this year to nearly double its natural and organic sales to $1 billion by 2020.
“We’re excited to join the Prairie Organic Grain Initiative,” said Beth Robertson-Martin, senior manager of natural and organic sourcing at General Mills. “We believe this program represents a significant opportunity for General Mills to further build our capabilities and pave the way for General Mills to become an industry leader in natural and organic.”
Since 2000, General Mills has steadily grown its natural and organic business with the acquisitions of brands like Cascadian Farm, Muir Glen, LÄRABAR, Food Should Taste Good, Immaculate Baking, Liberté, and Mountain High. Today, with the addition of Annie’s in 2014, General Mills is the fourth-largest U.S. natural and organic food producer and among the top five organic ingredient purchasers in the North American packaged foods sector.
