A study in 7 European countries, shows that consumers prefer paper packaging for grocery and for fresh products .
Conducted in Belgium, France, Germany, Italy, The Netherlands, Poland, and Spain, the study shows that paper based packaging always preferred by consumers.They prefer 68% containers made of paper/cardboard to store products for their shelving or for sale.
The type of packaging can influence the purchasing decision : 93% of consumers said that they would be more likely to buy paper-based containers than plastic.
