Organic sales approaching the $1 billion mark and double digit growth in the value-added produce sector are two of the highlights of United Fresh Produce Association’s Q1 2015 edition of the FreshFacts® on Retail report. This publication examines overall retail trends in produce for the past year, and includes new features designed to provide insights into performance and consumer data for fresh produce.
The FreshFacts® on Retail report, produced in partnership with the Nielsen Perishables Group and sponsored by Del Monte Fresh Produce, measures retail price and sales trends for the top 10 fruit and vegetable commodities as well as other value-added produce categories. This quarter’s report also features insights on organics, as well as category deep dives on popular summer items, including stone fruit, cherries and sweet corn. The report explores how produce in the deli provides solutions for shoppers seeking healthy and convenient meal solutions, how the Boomer generation’s spending power impacts the fresh produce industry and a look at perceptions of how different income groups purchase fresh produce.
“FreshFacts® on Retail provides our member companies with data they can use to understand consumer trends and develop their retail produce strategy,” said Jeff Oberman, Vice President, Trade Relations at United Fresh and the Association’s Retail-Foodservice Board staff liaison. “Increased category spotlights, deep dives into generational data, as well as insights on produce’s impact across channels and the total store will help our members drive their businesses forward.”
