14 Jul 2015 --- Beginning Oct. 1, in an industry first, Cargill will map all aspects of its North American high oleic canola supply chain through its Knowing Your Roots: from farm to table program. The program comes in response to consumer desire to know where their food comes from.
“Understanding where food comes from is a priority for consumers,” said Kristine Sanschagrin, marketing manager of Cargill Specialty Seeds & Oils. “This initiative offers our customers the opportunity to tell that story.”
The program will walk customers and consumers through the whole supply chain: From seed development and the farmers who grow the canola, through oil processing and packaging, on to the foodservice operators and food ingredient manufacturers who use the product, and, finally, to consumers.
Cargill is the only major high oleic canola oil supplier that is also a seed company and vice versa, Sanschagrin notes. “Because of this unique position, we can provide a transparent supply chain,” she said.
