GROW by Organics Unlimited announces a partnership with Produce for Kids in its Power Your Lunchbox campaign. This is the second year that GROW and Produce for Kids have collaborated for this digital marketing program that inspires more health-conscious lifestyles.
The Power Your Lunchbox campaign, scheduled for August 3 through September 18, encourages families and individuals to take a pledge to pack healthier lunches during the back-to-school season, utilizing GROW bananas and other participating healthy brands. For each pledge taken, Organics Unlimited and other sponsor brands will make a donation to Feeding America® children’s programs that focus on health and wellness across the country.
“GROW is celebrating 10 years in September, and partnering with Produce for Kids provides another avenue in which we can be socially responsible and give back to communities,” said CEO of Organics Unlimited, Mayra Velazquez de Leon. “We are excited to join this Produce for Kids initiative and work together toward a healthier nation.”
Retailers, media and other trade organizations can support the Power Your Lunchbox program by joining GROW and Produce for Kids in a Twitter party at 6 p.m. PT on Wednesday, August 12. Other back-to-school messaging and healthy eating tips will be available from GROW throughout the Power Your Lunchbox campaign.
