Global beverage major Coca-Cola has signed an agreement to acquire minority stake in organic-juice maker Suja Life for an undisclosed amount.
As part of the investment and distribution deal, Coca-Cola will also distribute Suja's cold-pressed, organic juice and smoothie brands through the Odwalla chilled direct store delivery system.
Coca-Cola North America value added dairy and natural health beverages president Mike Saint John said: "Suja's great-tasting, organic juice will nicely complement our broad portfolio and expand it further to meet people's beverage needs."
Recently, Reuters reported that Coca-Cola was planning to sign an agreement to acquire minority interest in Suja Life for approximately $300m.
Coca-Cola expects the agreement to lay a roadmap to complete acquisition of Suja in a timeframe of three years.
Additionally, Goldman Sachs Group's merchant banking division also agreed to purchase minority stake in Suja. Terms of the deal were undisclosed.
Suja co-founder and CEO Jeff Church said: "As we continued to innovate and find ways to democratize juice, we soon realized that for us to take the business to the next level in providing organic, cold-pressured juice to even more people, we needed to find the correct strategic partners.
"As these new partnerships begin, nothing will change in Suja's promise to its fans: our juice will always be organic, non-GMO, cold-pressured, and free of any additives."
The two latest deals are a part of Suja's efforts to increase product distribution and operational efficiencies.
