E I D Parry (I) Ltd, a leading manufacturer of a range of sugar products and a part of the Rs 269 billion Murugappa Group, on Friday announced the launch of Amrit – 100% original cane sugar.
According to a press release issued by the company, sugarcane juice is rich in natural nutrients which get removed in the process of refining to make normal white sugar. However, the product is manufactured through a special process that ensures that most of the natural nutrients present in sugarcane juice are retained in the final product. Being a semi-processed, natural product, the product is light brown in colour, with the characteristic rich aroma of sugarcane juice. It blends well with beverages (coffee and tea) and traditional Indian sweets.
Further, the product is a healthier alternative to white sugar as it contains naturally retained magnesium, calcium, iron, phosphorous and potassium, all of which are important nutrients for the harmonious function of the body.
The company, which recently launched Vita Sugar, sugar fortified with Vitamin A, is seeking to build a portfolio of unique products and sugar brands that are in tune with the changing and demanding requirements of Indian consumers for a healthier lifestyle. The products are made in an FSSAI approved facility and meet all food safety norms.
Commenting on the launch, V Ramesh, MD, EID Parry (I) Ltd, said, “A Parry’s we are committed to bring to the Indian consumers, the best in innovation and health. We are confident that Parry’s Amrit will truly emerge as a healthier alternative to white sugar for Indian consumers.”
