SanTan Brewing Company has unveiled a new look of its crafts beer with an aim to establish a consistent brand image across all of its products.
The brewery's award-winning family of craft beers, sold in Rexam 12 oz. cans, has been united with a cohesive appearance that consumers will recognize.
The new look is already being rolled out for the brewery's Devil's Ale, HopShock IPA and Mr. Pineapple cans, with MoonJuice IPA coming soon.
"When I started this company eight years ago, I had limited resources and my main focus was on brewing great craft beer for craft beer lovers," said founder and brewmaster, Anthony Canecchia, SanTan Brewing Company. "Things took off, and after eight years of rapid growth and expansion, we are the second largest brewery in Arizona. It was time to step back, and refresh our cans to reflect our evolution as a company and establish a brand image that was universally recognizable."
The original colors and essence of the SanTan brand remain, but the packaging's art, fonts and graphic style have been elevated to create a more mature and visually appealing vibe that is the perfect complement to its Southwestern style ales.
Claude Marbach, president, Rexam BCNA, commented on SanTan's rebranding efforts. "The brewery did a great job of creating a visually appealing look that really stands out on our cans," he said. "We are pleased to continue our strong partnership with SanTan, providing the ideal packaging choice for their unique craft beers as they work to expand their customer base and build their business."
In addition to its rebranding, the brewery continues to expand distribution recently adding New Mexico. SanTan beers in cans are also available at select retail locations in Arizona, California and Texas.
