Cue, the online retail marketing platform that keeps shoppers and retailers connected across the entire path to purchase,has announced the initial introduction of first-of-its-kind solution on all major e-commerce platforms, across a range of retail sites, and is in use by over 10,000 registered Cue shoppers.
Cue's patent-pending solution captures a powerful indicator of shopper purchase intent that today is inaccessible to most retailers - a shopper's conscious selection to share or save items of interest while shopping. Cue establishes and enriches a number of meaningful connections that are critical to successful commerce, all of which are tied to the specific items that the shopper has shared or saved.
Through Cue, shoppers share or save their favorite items while they shop. Cue captures the purchase intentions signaled by these conscious shopper actions, providing them to the retailer, while storing and organizing the items for the shopper. Cue provides retailers with robust capabilities to stay connected with shoppers within the context of their selections and provide additional product information, price or availability notifications, and other marketing messages along the path to purchase. Cue also provides retailers with the world's first intention-based proximity marketing platform, making it possible for them to deliver timely and relevant notifications to shoppers when they visit the retailer's website or physical store. Rounding out Cue's capabilities are a rich set of powerful, real-time shopper analytics arising from the information captured on the Cue platform. The end-results of this engagement are better experiences for the shopper and a number of better business outcomes for the retailer.
"Retailing has undergone sweeping changes over recent decades, in large part due to the impact of electronic commerce on shoppers and retailers alike. One result is an increasingly fragmented retail landscape where it has become increasingly difficult for retailers and shoppers to stay connected across the entire path to purchase," said Berkley Bowen, founder and CEO of Cue. "Missed or lost connections with shoppers mean lost sales for retailers, as well as missed opportunities to differentiate and build loyalty. Life is made up of a series of connections. Cue is leading one of the next major advancements in commerce by harnessing these connections to enable always-connected personalized shopping on a massive scale."
"Cue has provided ArtStar with an entirely new and highly valuable conversion funnel that connects us to a clear indicator of shopper purchase intent that we were previously missing," said Chrissy Crawford, Founder of ArtStar. "In addition to improving business outcomes such as our conversion rate that increase our revenues, Cue's analytics have given us powerful new ways of understanding shopper interests and forecasting demand, based on the unique visibility it provides into their buying behavior. But ultimately it's about providing the best experience possible for our customers."
Cue is easily deployed on any retail site, simply by adding a snippet of code that enables shopper share and save actions, using the same sharing tools already on retailers' sites, to be captured by the Cue platform. It is built to integrate into all major commerce platforms, web, mobile web, and mobile app retail platforms with no engineering required. Retailer pricing starts at $99/month and is free to shoppers.
