KDD (India) Pvt. Ltd, a 100% subsidiary company of Kuwait-based The Kuwaiti Danish Dairy Company (KDD), recently forayed into the Punjab market with the launch of its fruit juice and nectar line KDD Harvest.
A household name in the Middle-East for over five decades, the brand is known for its pure wholesome goodness across its product range. The fruit juice and nectar line encapsulates quality, rich fruit content, taste and trust that it offers to its consumers.
At the press conference held in Chandigarh recently, the company unveiled the brand which is all set to be rolled out to the consumers of Punjab. The product line, priced at Rs 105 and Rs 115 for 1 litre and Rs 22 and Rs 25 for 200 ml, comes in the range of three distinct categories Rich, Perfect and Supreme in 11 fruit variants. It includes mango, guava, pink guava, pomegranate, apple, orange, mixed fruit, litchi, pineapple and cranberry. The supreme alphonso is made from pure alphonso mango juice, according to the company.
On the occasion of entering the Punjab market, Ashok George, business head, KDD India Pvt. Ltd, said “I would like to share that today, we at KDD India feel extremely proud and honoured to launch our KDD Harvest brand in Punjab. A state known as ‘Granary of India’ with such rich cultural heritage and unique flavours embedded in the roots, we are definitive of fact that our true to life juice brand KDD Harvest will hit the right chords with the consumers here. For us, the most important aspect of enriching our consumers with honest product offerings is what truly matters. We will ensure that people in Punjab will wholeheartedly accept our product offerings and welcome us with open arms. We have redefined our brand statement for the Punjab region which is – ‘Dil Khush Kar Le,’ we will and have always strived to give our consumers the most unique fruit experience with our products.”
He added, “We are delighted to introduce KDD Harvest Juices in Punjab after successfully foraying into the South, West and Delhi NCR regions. We are extremely positive about the response we hope to receive from our target consumers in Punjab. I am confident that the consumers will enjoy our whole new range of juices with our USP being rich, true to life flavours and multiple categories. I am sure the consumers here are ready to experiment and try new and unique flavours, and our juices will surely be loved by all. We plan to expand our sales rapidly in the region with exciting offers for our dealers and retailers as well.”
