The US population continues to consume more and more avocados. Consumption is driven by increased media attention as well as in-store promotions. “This year, a record-shipment of 139 million lbs. is expected to come in from Mexico to be consumed in the run up to and on the day of the Big Game,” said Maggie Bezart Hall with Avocados from Mexico. “This would be a 13 percent increase compared to last year,” she added.
139 million lbs. of avocados equals 278 million individual avocados. This is just for Super Bowl Sunday and the weeks leading up to the Super Bowl. “US avocado consumption during the Big Game is enough to fill a football field end zone to end zone more than 53 ft. deep,” shared Bezart Hall. On Super Bowl Sunday, look for the avocado commercial during the first commercial break segment.
The majority of avocados being consumed in the US end up in guacamole. Eating avocados on a sandwich is second most popular, followed by salads and avocados consumed by themselves.
