Shenzhen Lvyuan Packing Technology produces packaging for the fruit and vegetable industry. The company was founded in 2006 and has an annual turnover of 40 million Yuan. The focus of the Chinese fresh produce market is increasingly shifting to quality packaging. Improved shelf-life and branding possibilities are reasons why companies opt for innovative packaging solutions.
“Awareness of the importance of packaging has grown in the past ten years. Packaging improves shelf-life and can propel sales. It helps the journey from grower to end consumer. Recently more companies have started to develop packaging for the fruit industry. We are, despite competition, in a leading position on the market. We are specialised in design and are constantly pushing to bring new products on the market. We have a design team that is dedicated to the invention of new models and prototype. We have launched more than 200 different types of packaging designs since our start. Secondly, we are able to customise our packaging to meet our clients' expectations. We provide professional advice on how fresh produce should be handled, how to decrease damage during transport and how to extend shelf-life. Thirdly, the design of our products incorporates advanced marketing strategy. We focus on delivering as much product information as possible, a strategy that is really appreciated by our customers.”
“As a result of the above we have, in recent years, been able to get a steady footing on the ground. We have stable revenues and were not impacted by the economic recession last summer. In fact, we managed to grow our turnover. The fruit and vegetables that are packed in our products are sold to supermarkets and wholesale markets, all over China. A small proportion of them are sold abroad, in markets in Southeast Asia, including Malaysia. In addition, we launched an internet sales channel and are trying to grow our sales online. Looking forward to 2016, I expect steady growth.”
