Saffola Masala Oats, a leading name in flavoured oats category, has introduced the Chefs Choice range with two new variants - Chinese & Italian. The range is co-developed with chef Kunal Kapur.
According to a press release issued by the company, the product has been created by infusing the essence of most popular cuisines in India - Chinese and Italian, in oats. The new flavours are targeted at consumers across varied age groups.
Kapur explained, “Saffola Masala oats is known for its delicious range of flavoured oats and has transformed the way oats are being consumed in the country today. It feels great to be a part of their innovation journey and co-creating the new Chinese & Italian flavours. These variants are sure to tickle taste buds and will provide for a delicious yet guilt-free snack for the entire family. It will be an instant hit with the consumers!”
The Chinese flavour’s taste comes from a mix of corn, french beans and capsicum. The Italian flavour is a mix of green capsicum, red chilli flakes, oregano and pepper. The products are available across outlets pan-India at a special introductory price of Rs 15 for 39 gm.
