Naturell India Pvt. Ltd., has launched protein chips-RiteBite Max Protein, a tasty yet healthy 7 grain protein snack. These chips are neither fried nor baked.
The chips are extruded (Hot Air Puffed), scrumptious, multigrain, protein-rich savoury snack, available in 3 flavours –Cheese & Jalapeno, Spanish Tomato & Minty Chaat.
Most of the readily available chips or namkeen snack contain 30% to 35% fat, are low in protein and may hardly contain fibre. However, a press release claimed that the new product is enriched with the goodness of 7 grains- Oats, Wheat, Soy, Ragi, Gram, Corn and Rice, has thrice the amount of protein contained in corn chips or Nachos and thrice lesser the amount of fat contained in fried namkeens, available in the market.
As per a recent consumer survey conducted by The Indian Market Research Bureau (IMRB), 80 per cent of Indian diets are protein-deficient. With a stint to address this latent demand, these chips contain 10 grams of Protein, equivalent to 1 glass of Milk/ 2 cups of Dal and 3 grams of Fibre, equivalent to 1 cup of Oatmeal, zero Trans Fats and are 100 per cent vegetarian.
Speaking about the launch, Vijay Uttarwar, CEO, Naturell India Pvt. Ltd, said, “Ever since Naturell’s inception, we have focussed on catering to products which promote a healthy lifestyle. RiteBite Max Protein is our endeavour to add value to the food industry by offering a blend of nutrition and taste, keeping in mind the growing needs of healthy eating.”
