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Current Position:Home » News » Marketing & Retail » Food Marketing » Topic

Curious how market will respond to Egyptian garlic with fewer cloves

Zoom in font  Zoom out font Published: 2016-03-30  Views: 5
Core Tip: Arjan Biesheuvel has been importing Egyptian garlic for a while, but now the garlic specialist from Slootdorp has a Premier. Together with an Egyptian grower he managed to market 'European' garlic without the undesirably high amount of cloves.
Arjan Biesheuvel has been importing Egyptian garlic for a while, but now the garlic specialist from Slootdorp has a Premier. Together with an Egyptian grower he managed to market 'European' garlic without the undesirably high amount of cloves. "As far as I know this is unique in the Netherlands," says the grower.

The Egyptian garlic season runs from February until the end of April. "So far it hasn't been a madhouse and we have been selling the usual amounts, but with this novelty I expect to be able to give the sales an impulse. There was a lot of complaining about the many cloves in the Egyptian product and we have now tackled this. I am very curious as to how the market with respond," says Arjan. The cultivation company from Slootdorp foresees Dutch exporters, wholesalers and supermarkets of fresh garlic through Best of Four.

Biesheuvel offer garlic all year round, both from domestic Dutch cultivation as well as direct import from Zimbabwe, Argentina, Egypt and Southern Europe. The grower supplies the garlic in packaging of 1 to five kilos, including flowpack. He also processes Class II product into puree, mayo, ketchup, soup and cheese, and provides his customers with chopped garlic.
 
 
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