365 by Whole Foods Market will open its first location on May 25 in the Silver Lake neighborhood of Los Angeles.
Designed to complement the Whole Foods Market® (NASDAQ: WFM) brand by bringing fresh, healthy food to a broader audience with a streamlined, quality-meets-value shopping experience, 365 by Whole Foods Market stores will feature a curated mix of products that adhere to the company's industry-leading quality standards in an environment that's fun and convenient for shoppers.
Silver Lake's 365 by Whole Foods Market will host several "Friends of 365" through partnerships with by CHLOE., as well as Allegro Coffee Company and teaBOT, a new retail platform that provides custom grab-and-go tea in under 30 seconds. Friends of 365 is an opportunity for innovative businesses and entrepreneurs that align with the mission and quality standards of Whole Foods Market to establish their own independent retail spaces inside of 365 by Whole Foods Market stores.
Allegro Coffee Company will expand its coffee experience with the craft brew bar, serving customers hot coffee, cold beer and a selection of food items. Toronto-based startup teaBOT will install an efficient self-serve kiosk, allowing customers to personalize tea by mixing up to three of 18 different teas and herbal ingredients. Popular New York-based vegan restaurant by CHLOE. will offer guests a diverse menu of plant-based foods, including burgers, salads, market specials, pastas and sweets, that can be enjoyed in the restaurant, taken to-go or to a communal dine-in experience elsewhere in the store.
"With each store, we're looking to curate a unique experience. Allegro's craft brew bar will provide a casual place for Silver Lake residents to relax before or after they shop, while teaBOT's unique service will offer a quick, yet deeply personalized tea-making experience," said Jeff Turnas, president of 365 by Whole Foods Market. "We've really dedicated ourselves to partnering with like-minded companies that are doing new and interesting things in their respective field to bring a truly unique shopping experience that complements our thoughtfully curated selection of foods."
To provide shoppers with added convenience, 365 by Whole Foods Market stores will offer online ordering and delivery services through Instacart.
365 by Whole Foods Market also selected sustainable casual goods purveyor Loomstate to custom design team member apparel for its stores. Loomstate was chosen for its contemporary looks, sustainable practices and commitment to organic products.
The Silver Lake Los Angeles location will also feature hand-picked product selections from Whole Foods Market's 365 Everyday Value® brand products as well as select local and branded products. Two additional 365 by Whole Foods Market locations will open in 2016 - in Bellevue, Washington, and Portland, Oregon. Up to 10 stores are expected to open in 2017.
