Polish confectionery company Colian Holding has acquired a 100% stake in UK chocolate brand Elizabeth Shaw from Norwegian investment fund Imagine Capital.
Confectionerynews.com reported that with this acquisition, the Polish company has also gained control over Elizabeth Shaw subsidiary Famous Names.
Colian president Jan Kolanski was quoted by the website as saying that the acquisition is a significant move aimed at long-term growth strategy,
The acquisition is expected to help Colian bolster its presence as Elizabeth Shaw has a loyal consumer base and is growing in the premium chocolate segment, reported Candyindustry.com.
Elizabeth Shaw managing director Crawford was quoted by Confectionerynews.com as saying: "Colian is a strong believer in brands and has a wealth of experience in the confectionery market.
"These strengths in combination with a well-respected quality English brand will ensure the long-term growth of Elizabeth Shaw."
The UK chocolate brand expects to benefit from Colian's plan to access overseas markets and its product development capabilities.
Crawford also added: "Taste and textural differentiation together with added value gifting presentation are becoming more and more important to our customers.
"Continuous innovation is integral to maintaining and growing this consumer demand. We're looking forward to elevating the brand to the next level within the premium chocolate category and working alongside Colian to achieve this."
