Iconic global brand “Vimto” is set to make a comeback, rekindling nostalgic memories of the beverage that once reigned the Indian market. Unveiled at a press conference in Chennai recently, the beverage will be available in Tamil Nadu and will subsequently be available in other parts of the country.
Manufacturer Nichols Plc in the UK has licensed Iceberg Foods to manufacture and market the once popular Vimto in India. Available in 300 ml, 600 ml and 2,000 ml pet bottles, the beverage is a combination of Raspberry and Blackcurrant flavours - with a secret blend of 25 herbs and spices - which is hugely popular in Europe, the Middle-East and Africa.
The company will be rolling out the product through its Bangalore and Delhi NCR production units, initially for the Tamil Nadu market - which is home to consumers of berry flavoured beverages, following which products will be rolled out for other markets.
Commenting on the launch, Kishore Agarwal. MD, Iceberg Foods Ltd, said, “This is a proud moment for us and we are glad to be associated with this nostalgic product. With a unique combination of flavours, Vimto is a perfect companion for young children who can share this drink with their parents in this sweltering weather. We are positive that Vimto will be well received and help us augment our growth in the ready-to-drink sector.”
Marnie Millard, CEO, Nichols plc, parent company of Vimto International, stated: “We are thrilled to be launching Vimto in India and are looking forward to working with Iceberg Foods to bring our range of soft drinks to local consumers and businesses. India holds a very special place in the history of our company, as it was one of the very first international destinations that our founder John Noel Nichols exported to as far back as 1920. Fast forward almost 100 years, we’re excited to be opening this next chapter of the long-standing relationship between India and Vimto.”
Equipped with an impressive product range including Kingfisher packaged drinking water, RC Cola and Capri-Sun, the company, is looking at expanding its portfolio of ready-to-drink beverages and venture into new markets.
