Manpasand Beverages Ltd, a leading fruit juice player, has recently entered the coconut drink segment with Coco Sip, positioning it as a healthy beverage.
A release issued by the company stated that India had a vast coastline of 7,517 km and was the third-largest coconut producer in the world. While branded & packaged coconut water consumption in India is still at a nascent stage, it is estimated that nearly 700 million litre of branded coconut water has been consumed worldwide in the year 2015.
Speaking about the launch, Dhirendra Singh, chairman and MD, Manpasand Beverages Ltd, stated, “The coconut drink market in India is huge and most of it is catered to by the unorganised and non-branded segment. Not only is it a delicious and natural alternative to the aerated drinks available in the market, it also has multiple nutritional values. There is a huge market for branded packaged coconut drink like Coco Sip in the urban markets. After our flagship Mango Sip brand and the recent introduction of Fruits Up, this coconut drink Coco Sip is our next big and niche product launch.”
“Coco Sip will be made available through 1,000 modern retail stores and strategic tie-ups with select retailers. We also plan to deliver Coco Sip at consumers’ doorsteps through the e-commerce route. With consumers being more health-conscious, there is a growing demand for healthier alternatives in the recent times,” added Singh.
Further, the release stated that the company would launch fruit-based healthy beverages in the coming days.
The product will be available in 200 ml PET bottle.
