Avocados From Mexico plans to boost avocado sales during different parts of the day, like breakfast. Their brand market development director Stephanie Bazan talked with BrandChannel.com about its back-to-school campaign, the Avocado Breakfast Club, which aims to push these sales.
The brand partnered with Sesame Workshop and Elmo for brightly colored in-store displays, coupons, contests and other promotions to remind shoppers that avocados can be a healthy addition to kids’ breakfast meals before they head off to school.
Bazan talks about the strategy behind the breakfast push, in-store innovations to move avocados beyond the produce section and tying in with the Partnership for a Healthier America founded by Michelle Obama. She also talks about expanding a successful in-school program for Avocados from Mexico at primarily Hispanic-dominated schools to help educate kids about nutritious and healthy eating habits.