With the growing significance of expanding its regional footprint, Bajoria will spearhead the South-West Asia region and work towards making it an innovation and growth engine for both the India and South-West Asia business and the Coca-Cola system.
He brings a successful track record of over 20 years within and outside the Coca-Cola system in strategy, finance, revenue growth management, capital projects and people and capability development.
A 14-year veteran of the Coca-Cola system, having worked in multiple roles in different businesses of the group and bottling investment groups.
Radhakrishnan will take charge of the strategic initiatives for the company to accelerate the pace of innovation and assess opportunities to offer the consumers a much broader and deeper portfolio of beverages.
With a career spanning over two decades, he comes with a combination of domestic and international experience. He joined Coca-Cola India from Nestle, where he was responsible for leading a worldwide initiative to optimise marketing efficiencies.
As head, consumer communication and e-commerce, Radhakrishnan effectively embedded brand building capabilities in the organisation, drove creative excellence in brand communication via strong internal and external partnerships, laid a strong foundation in building digital and e-commerce competencies and played a key role in establishing consumer engagement.
He has contributed significantly to the cause-based campaigns of the company, thereby making a positive impact on the society. He has also worked with Britannia, Marico and Airtel, and has played a variety of roles across the sales, marketing and business functions.
The changes to the company’s leadership structure has been designed to enable its India and South-West Asia business to become a growth engine for the company, which offers consumers a range of beverage choices, by capitalising on the emerging opportunities, while continuing to build on talent development.
Announcing the development, T Krishnakumar, president, Coca-Cola India and South-West Asia, said, “We believe there are significant opportunities that lie ahead of us to grow our portfolio and meaningfully penetrate the market.”
“These changes will address developing business needs and pave the way to develop a stronger portfolio for the future. It also reinforces our commitment towards investing in talent development,” he added.
